IMPACTFUL AND MEASURABLE TV CAMPAIGNS
• Target your customers and households based on location, interest, and socio-demographic attributes
• Deliver your ads to the right audience, not a wide audience
• Measure the results of your ads through tracking capabilities
TV ADS ARE SO 2010! WHY NOW?
Over-the-air TV is becoming a thing of the past. Right now it’s all about streaming ads. People want to watch what they want, when they want. Through the popularity of smart TVs and connected devices, viewers are watching their favorite shows and movies through digital channels, not analogue. Streaming has become a universal medium serving more than 121 million households in the United States.
Over-the-top (OTT/streaming commercials) provide several benefits to small business owners.
01
Increased Reach:
Massive Audience: OTT platforms like Hulu, Roku, and Amazon Fire TV attract large user bases, enabling businesses to connect with more potential customers than traditional media channels alone.Precision Targeting: By leveraging demographic data—age, gender, location, interests—businesses can place ads directly in front of their ideal audience, maximizing exposure and results.
02
Cost-effectiveness:
Lower Entry Cost: Compared to traditional TV advertising, OTT often requires smaller upfront budgets, making it more accessible for small and mid-sized businesses.Higher ROI Potential: Because ads can be targeted more precisely, OTT campaigns can deliver better return on investment by minimizing wasted impressions and focusing ad dollars on relevant viewers.
03
Measurable Results:
Actionable Analytics: OTT platforms offer robust performance metrics such as impressions, video completion rates, and click-through rates.Data-Driven Decisions: These insights allow businesses to quickly evaluate what’s working and what’s not, guiding smarter budget allocation and future campaign strategies.
04
Flexibility:
Fast Campaign Launch: With OTT, businesses can quickly create and push out new ads or adjust existing campaigns on short notice—something that’s difficult with traditional TV buys.Adaptability: This level of control lets marketers respond swiftly to changes in consumer preferences, competitor actions, or market trends, ensuring campaigns remain relevant and effective.
BY THE NUMBERS
Capture your viewer’s attention with an incomparable ROI. Viewers who watch ads over connected TVs have a higher attention span and are more likely to remember your brand vs. traditional and digital media. In fact, streaming ads have a 97% view-through-rate.
38%
Stronger attention rate vs. digital ads
69%
Higher ROI vs. digital ads
86%
of US households own at least one connected device
2023 DIGITAL FORECAST
- 2025 overall ad spend projections are expected to see a 6–7% growth year over year (YoY), fueled largely by digital channels. Even as economic headwinds fluctuate, digital advertising remains resilient, outpacing traditional media by a growing margin.
- Digital Channels on the Rise
- Every major digital channel—from programmatic display to connected TV (CTV)—is predicted to maintain steady growth in 2025. By contrast, linear TV ad spend will continue its YoY decline, as cord-cutting and audience fragmentation push marketers to explore ad-supported streaming platforms.
- The Changing Social Commerce Landscape
- Early U.S. leaders like Facebook and Instagram have pulled back on novel social commerce initiatives, focusing instead on core advertising offerings. Brands are increasingly wary of tying e-commerce strategies solely to social networks, opting for more diversified, multi-channel approaches.
GET AHEAD OF YOUR COMPETITION!
By 2025, more than half of all U.S. internet users will be watching content via Advertising-based Video On Demand (AVOD) services. That figure is projected to exceed 60% by 2027, reflecting the public’s growing appetite for free or low-cost ad-supported streaming options.
Viewer Explosion
- AVOD viewers will continue to surge, potentially surpassing 180 million by 2026, with an even higher percentage made up of OTT video services users.
- Free ad-supported streaming TV (FAST) usage has soared from 9.3% of the U.S. population in 2018 to 29.2% in 2022—and it’s on track to top 40% by 2025.
- Over 55% of consumers already use at least one FAST service, and that user base will only grow in the years ahead.
Creative Media Hype 